What are the Benefits of Augmented Reality for a Business?
Overview
From the science and fiction stories, the phenomenon of augmented reality has revolved into technology that finds its applications in daily life. The transformation followed in just a few past years and the future is here already and it is effective.
The term AR has numerous definition gradations, however, the important one is, and it associates data from the real world to one, which was made with the digital tools. Therefore, a user can see the truth that is covered with appropriate computer-generated data. This could be the street having a simulated route on that, your room having 3D molded furniture or the backyard packed with Disney characters.
Why Should You Use Augmented Reality in Your Business?
AR’s Market Growth
As per the Digi-Capital fundamental “Virtual/Augmented Reality Report for Q2 2015”, the ARVmarket will expand equally to $150 billion of worth by 2020. Furthermore, the augmented reality is having an 80% share in the market with $120 billion and VR only gets $30 billion.
Revenue Generation from Augmented Reality
The newest market study given by Juniper Research indicates that industrial markets and enterprises will have a share of $2.4 billion in 2020. If you compare to a $247 million figure in 2014, this difference is very impressive!
Due to global technology blast, software improvements as well as the majority of wearable, Juniper forecast spreading interest in different characteristics of the Augmented Reality in the businesses. However, until this decade ends, the acceptance won’t be very fast.
Benefits of Using Augmented Reality for Your Business
The AR will soon change the character of commerce systematically. The key benefit for the business in the development of augmented reality for tablets and smartphones is, some hardware is accessible, and the use is spontaneous and thoughtful.
In the coming few years, the users should try on the clothes without wearing that or checking if your furniture fits interiors (IKEA already did that!). All this with the help of iPhone or Android apps. Furthermore, with the future technology evolutions, there will look at different human sensors including touching, smelling, and feeling.
Innovations provide new options for huge amounts of markets among them healthcare, banking, manufacturing, and real estate. Let`s go through some use cases that an AR development agency considers as the most encouraging ones.
Profits with Augmented Reality
Manufacturing Sector
AR can help and quicken the building procedures at the factories. The project managers monitor the work development in real-time using AR markers on tools. Moreover, this can save ample time using digital maps as well as plants. Pointing the device into a location displays how a machine can fit in the construction.
Retail Sector
Developing an augmented reality android app or one for iOS determines the new experiences both for online and offline shopping. Virtual rooms can help users select the right sizes with reduced purchase returns. Similar is for selecting new car colors or newer furniture for the apartments. Similarly, don’t forget you can utilize this technology to do promotional campaigns by adding AR on the supportive materials.
Tourism and Travelling Sector
A GPS mobile app having AR can demonstrate tourist directions and routes to required destinations, translate signs on streets, and provide data about sightseeing. Giving the layer of extra reality to the museums make sure the users get new ethnic experience. Therefore, if you want to develop any GPS navigation apps, just think about having AR features that might be a competitive benefit.
Training and Education Sector
AR in the education field brings unlimited possibilities to teach and learn processes. Further reality offers a unique cognition way with real-life recreations.
Technology provides a complete real physical and psychological experience as well as helps in getting genuine virtual experiences, which can get implemented in the real-life.
Today, medical students can do their initial surgeries without harming any patients and the future astronauts could become ready for future space missions.
How Costly It Can Be to Develop AR Apps?
The cost of the AR app development relies on different factors. You need to start a development procedure with detailed documentation that makes sure that the AR app meets all the requirements of an end-user.
Wrapping Up
The technology of augmented reality is a bit unpolished yet it is in its beginning. However, we predict its fast evolution and development due to some main drivers as a huge number of tablets and phones as well as their prolonged functionality or growing the internet speed. Now is the finest time to start with the app, which will draw the customer’s attention towards your product or could become a measure of the brilliant marketing campaigns.
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1 Comment
Serena Martin
Really a piece of good information you have shared which is very helpful for beginners of the technology management people. Your articles are always very helpful and in a language that even non-technical people can also understand what is the information all about. Thank you for sharing a rich article.